Search Engine Optimization (SEO) has changed more in the last 12 months than in the previous 10 years combined. The culprit? Artificial Intelligence.

With the introduction of Google’s Search Generative Experience (SGE) and AI Overviews, Google now tries to answer user questions directly at the top of the search results, often pushing traditional website links further down. So, how do you survive—and thrive—in this new environment?

Stop Keyword Stuffing, Start Conversing

In the past, you might have tried to fit the phrase "best plumber in [city]" into your text 20 times. Today, AI looks for context. You need to answer the specific questions your customers are asking. Think in terms of Who, What, Where, When, and How.

  • Old SEO: "Cheap shoes online."

  • New SEO: "How to find affordable, durable running shoes for flat feet."

Target "Zero-Click" Content

Ideally, you want your answer to be the one Google’s AI uses in its summary. To do this, structure your blog posts using the "Inverted Pyramid" style.

  1. The Answer: Give the direct answer in the very first paragraph.

  2. The Detail: Expand on the details in the middle.

  3. The Context: Add background info at the end.

Double Down on E-E-A-T

Google’s updated quality guidelines prioritize Experience, Expertise, Authoritativeness, and Trustworthiness (E-E-A-T). AI can generate generic content, but it cannot replicate real human experience.

  • Share personal anecdotes.

  • Showcase author bios.

  • Use original photos rather than stock images.

Are your traffic numbers dropping due to AI changes? Let’s update your content strategy to keep you visible. Book a consultation with us.