When most people think of "web design," they think of color palettes, sleek animations, and high-quality photography. While those elements are important, there is a silent standard that is quickly becoming the most critical factor in website success: Accessibility.

Web accessibility (often referred to as ADA or WCAG compliance) ensures that people with disabilities—including visual, auditory, physical, and cognitive impairments—can use your website effectively.

Here is why inclusive design is no longer optional for your business.

The Market You Are Missing

This isn’t just about avoiding lawsuits (though that is a real risk). It is about business. Approximately 15% of the global population lives with some form of disability. If your website isn't accessible, you are actively locking the door on millions of potential customers. Inclusive design ensures everyone can interact with your brand.

3 Quick Wins for Accessibility

You don’t need to rebuild your site from scratch to make improvements. Start here:

  • High Contrast: Ensure your text stands out against the background. Light grey text on a white background might look "minimalist," but it is unreadable for many.

  • Alt Text for Images: Screen readers (used by the visually impaired) cannot "see" images. They read the "Alt Text" code. Describe your images accurately in the backend of your site.

  • Keyboard Navigation: Can a user navigate your menu and fill out your contact form using only the "Tab" key? If not, your site is not accessible.

The SEO Bonus

Google loves accessibility. The same features that help screen readers (like clear headers, proper coding, and descriptive links) also help Google’s bots understand your content. An accessible site is almost always a higher-ranking site.
Is your website pushing customers away without you knowing it? Contact us today for a comprehensive Website Accessibility Audit.